There is a common confusion as to what “working on the business” is. The most common one is, if we attend to sales or marketing, then, that is trying to grow your business and that’s really all there is to it. Well, it’s not as simple as that.
Here are the distinctions.
On The Business
Self and Team training on sales, marketing, systems, leadership, recruitment and time management
Creating new marketing pieces
- Actual result analysis
- Key Performance Indicators
Creating systems and improving processes
Reviewing Business Strategy
In The Business
Marketing using already setup marketing pieces
Operations (ie. delivery of a service, products or manufacturing)
So, after reading all this, are you putting in 5 hours a week to grow your business and increase your profits by working on your business?