There is a common confusion as to what “working on the business” is. The most common one is, if we attend to sales or marketing, then, that is trying to grow your business and that’s really all there is to it. Well, it’s not as simple as that.

Here are the distinctions.

On The Business

Self and Team training on sales, marketing, systems, leadership, recruitment and time management

Team meetings

Creating new marketing pieces

Financial analysis

  • Budgeting
  • Forecasting
  • Actual result analysis
  • Key Performance Indicators

Creating systems and improving processes

Reviewing Business Strategy

Business Planning

In The Business


Marketing using already setup marketing pieces

Operations (ie. delivery of a service, products or manufacturing)

So, after reading all this, are you putting in 5 hours a week to grow your business and increase your profits by working on your business?