What makes David Beckham such a brand?
- Sporting perspective
- Performed at the highest level for a long period of time
- Has signature traits
- Accurate crosses
- Freakish free kicks
- Long term contracts
- Low injury rate
- Marketing perspective
- Always looks happy playing
- Always looks happy with the media
- Always looks happy with the public
- Has a Hollywood lifestyle
- Just ask the girls… and well, some blokes
Overall, he makes a great Return On Investment on whoever backs him.
As business owners, can we be
- Sticking at it long enough
- Have a particular thing we’re known for
- Don’t disappear from the market place for a lengthy time
- Appear to be happy in what we do
Would someone get a return on investment by dealing with you then? So, can you bend it like Beckham?