You can’t implant business knowledge into someone’s brain by virtue of paying for something. Knowledge is earnt by getting stuck into understanding what is bought and most importantly applied into your business. You see, your business is the place where all the exciting test and measuring will be applied in real life and real time. To safeguard yourself from costly mistakes in interpreting what you have learnt – work with a business coach. A successful and experienced business coach will guide you to shortcut any second guessing, because they already know the answer for you. Contact me on (03) 9439 5201 to see for yourself how to succeed in your business through one of our business coaching programs.